Louis Vuitton presents the AW21 collection in Seoul starring BTS

TRANSPORTING the autumn-winter 2021 collection from Paris to Seoul, Louis Vuitton is presenting the clothes through a special moving-image performance by BTS. Delving into the dialogue that brings together space, movement and connectivity, the film, directed by Jean Go-woon, will go on a journey through the city.

This new perspective of the season ahead will showcase 34 never-seen-before looks to the original soundtrack composed by CIFIKA, Kim Kate and Net Gala.


BTS in Louis Vuitton AW21


Louis Vuitton AW21

The idea behind taking the collection on an adventure to different locations was conceived by artistic director Virgil Abloh in 2020. The French luxury fashion House is loved and worn across the globe, and through this, it allows customers to see first-hand what happens in Paris. The exchange of culture helps amplify the inclusivity that Abloh is trying to bring to the brand whilst spreading the joy the designer aims to inject into the clothes.

by Imogen Clark